Today’s local store spotlight is In Soft Focus!

Location: Toronto-based brand, https://insoftfocus.com/
Price: $$ - $$$
Clothing types: loungewear, undies, slips, t-shirts, robes for womxn
Style type: Elevated loungewear

I discovered In Soft Focus on instagram from multiple sources. These sources emphasized how soft and comfortable the underwear and clothing is and I can report it is true! I ordered The Lounge Shirt – Pink Mix and received my shirt in 2 business days (I live in Toronto thought). The customer service was amazing as when I reached out I received a response in a friendly and timely manner. What I love about this brand is that given our current circumstance elevated loungewear is a no brainer but it also doubles for everyday wear. I will definitely be wearing my shirt out and about when the weather permits. There are also some gorgeous slip dresses on the site that would look lovely for a night out or a night in on the coach with some wine.

Artist Series Tee | Lady Tee by Lauren Tamaki

*Currently on the website there is a code for free shipping in North America and 10% off.
*Also if you sign up for the newsletter you receive a welcome promo code for 20% OFF your first order (this may not be permanent - it pops up when you go on the website).